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Know Your Customer: 10-Day Market Definition Crash Course
Section 1: Course Introduction
Why you bought the right course (12:33)
Goals for this course (5:18)
Section 2: General Demographics
My ideal customer is Jacob, he's 6'1 with brown hair and a mustache (5:49)
Action Item: The Jacob Worksheet
The 10-day system to customer mastery
Section 3: Research Methods
Method #1: Thousands of public reviews and feedback (4:37)
Sample Screencast - Method #1: Interior Design Business (12:28)
Interior Design Sample - Completed
Interior Design Sample - Recap (7:50)
Method #2: Steal the best secrets from your competition (4:34)
Sample Screencast - Method #2: Online Income Blog (7:52)
Online Income Sample - Completed
Online Income Sample - Recap (8:02)
Action Item: Kindle Marksman Worksheet
Action Item: The Great Heist Worksheet
Bonus Material: The Yellow Brick Road Worksheet
Section 4: Developing Your Cheat Sheet
Empathy Map: The Secret Weapon to OWNING your customer (6:25)
The deep secrets I learned about the online income niche (4:21)
Completed empathy map - online business niche
Action Item: Empathy Map Business Blue-Print
Section 5: Frequently Asked Questions
How long should I spend on this research? (1:42)
How can you use all this information now? (2:27)
Section 6: Course Conclusion
Closing thoughts (1:43)
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How long should I spend on this research?
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